In 1995, Balkrishna and Ramdev founded Divya Yoga Mandir Trust in Haridwar, and in 2006, they founded Patanjali Ayurved, a fast-moving consumer goods (FMCG) company involved in the manufacturing and trading of FMCG, herbal, and ayurvedic products. Followers of Ramdev, NRIs Sunita and Sarwan Poddar, helped kick-start the business with a loan. According to Balkrishna, he had taken out a ₹50–60 crore loan at a time when he had never held a personal bank account in his name. In 2012, the company posted a turnover of ₹450 crore (US$63 million) which by 2015–2016 had risen to ₹5,000 crore (US$700 million).
