Sjödin started her career as a light technician; she was fixing lights at TV4 for television shows. Adam Alsing, a presenter for TV4, was looking for a female co-host for a new game show called Tur i kärlek. After auditioning several applicants, he asked Sjödin to audition, found her suitable and asked her to co-present the show with him. The show, which started airing in 1992 and became a huge success, was the first game show on the channel.