The website A Music Blog, Yea? (AMBY) was founded by Atout in 2013 at the age of 17. She has since interviewed numerous musicians and bands for AMBY including Palaye Royale, Steel Panther, Dua Lipa, Bring Me The Horizon, Andy Biersack, Mac DeMarco, Melanie Martinez, One Ok Rock and Greta Van Fleet. In its first year, AMBY won three music awards: the Canadian Weblog Awards for Best Media and Journalism Blog and Best Arts and Culture Blog, and the MiB Award for Best Canadian Art and Culture/Music blog. With the rising popularity of AMBY videos on YouTube, Atout was able to expand her blog into covering other interests and soon began interviewing wrestling personalities such as Rey Mysterio, Paige, Chris Jericho, The Young Bucks, and Kenny Omega.

In September 2018, Atout participated in the All In pay-per-view event, co-promoted by Cody Rhodes. In 2019, after completing her work with Impact Wrestling, she was contacted by Rhodes and offered a position as backstage correspondent for the new All Elite Wrestling (AEW) promotion. Atout debuted for the promotion (using the ring name “Alicia A”) at AEW’s inaugural event Double or Nothing. On 18 November, it was announced that Atout had signed with Major League Wrestling (MLW), signalling her departure from AEW.