On 14 February 1998, at age 16, she married former model Alexandre Corrêa. In August 2013 Hickmann announced that she was pregnant with the couple’s first child. She gave birth to their son, Alexandre, on 7 March 2014.

In 2002, she walked the Victoria’s Secret Fashion Show, and also starred in the video “What is Sexy?” directed by Michael Bay.

Her brand, AH (short for Ana Hickmann), was launched in 2002 and makes R$400 million by year. She currently distributes her own clothing, perfumes, bags, jewellery, watches, shoes, eyeglasses, sunglasses and cosmetics lines, and also manages a photography studio and a DJ agency.

In June 2004 at the São Paulo Fashion Week, she walked the runway for her own line of animal print bikinis in partnership with the brand Sais de Cor, carrying an Albino Python snake wrapped around her neck. It was Hickmann’s idea to walk the runway with the snake.

In 2004, she accepted the invitation of the Brazilian TV network Rede Record to present a fashion segment in the TV show Tudo a Ver, hosted by journalist Paulo Henrique Amorim. From 2005 to 2009, she co-hosted the daytime TV show “Hoje em Dia” (“Nowadays”), next to Britto Jr and Eduardo Guedes on Rede Record.

In 2005 and 2006, she was the poster-girl and ambassador of the Tic Tac Mega Model, a contest to find new models in Brazil.

In 2006, she gave lessons on how to walk like a model for girls from the favela of Heliópolis, in São Paulo, for the fashion show that was held in the community on August 27, within the social programming that Rede Record network performed in several places of São Paulo named “Dia de Fazer a Diferença” (“Day to Make a Difference”). Hickmann organised two fashion shows for the girls, one with wedding dresses and the other with clothes made by a group of seamstresses from the community of Heliópolis.

In 2009, she started hosting her own TV show, Tudo É Possível (“Everything is Possible”), on Sunday afternoons, also on Rede Record. In 2012, she hosted the reality show Top Model, o Reality, which was part of her show Tudo É Possível and inspired by Brazil’s Next Top Model and America’s Next Top Model, in which 14 models lived with Hickmann in her house in Itu, São Paulo, and the winner would sign a contract with the agency Way Model Management and a contract of R$150.000,00 to be the face of Ana Hickmann’s brand for one year. Hickmann was not a judge on the contest, and she only served the role of a host.

From 2012 to 2014, she co-hosted the daytime TV show Programa da Tarde (“Afternoon Program”) on Rede Record, (with Britto Jr and Ticiane Pinheiro). One of the regular guests on her show was the magician Mario Kamia, who performed a range of tricks and illusions. Some of Kamia’s illusions involved using Hickmann as his assistant, including dividing her into three in the Zig-Zag Girl and sawing her in half using a Buzz Saw.

In 2013, Hickmann launched her first physical clothing store, Ana Hickmann Outlet, in the neighborhood of Lapa, in São Paulo. In 2016, she launched the store Ana Hickmann Collection in the city of Bauru, in the midwestern region of the state of São Paulo. As of 2017, her brand has six stores in the states of São Paulo and Paraná.

Her line of nail polish sold more than 6 million units in Brazil in 2014. Her eyeglasses brand, Ana Hickmann Eyewear, is sold in over 55 countries between Europe, Asia and the American continent.

Since 2015, she co-hosts “Hoje em Dia” alongside César Filho, Ticiane Pinheiro and Renata Alves.

On June 25, 2016, she walked the runway for the first time in ten years as a special guest in the closing show of the Angola Fashion Week in Luanda. She walked the runway wearing a dress by Fiu Negru that was made especially for her by the Angolan designer Mariangela Almeida.

On 21 May 2016, Hickmann was a victim of attempted murder when Rodrigo Augusto de Pádua invaded the hotel room where she was and fired at her, her sister-in-law and her brother-in-law. Hickmann was not hit but her sister-in-law took two shots and was hospitalized. The perpetrator, who was a fan of Ana, was shot and killed at the scene.

Hickmann launched her YouTube channel on May 2, 2017.