In 2011, Complex ranked Akira fourth on their list of “The Top 100 Hottest Porn Stars Right Now” and at sixth on their list of “The Top 50 Hottest Asian Porn Stars of All Time”. LA Weekly ranked her third on their list of “10 Innovative Porn Stars Who Could Be the Next Sasha Grey” in 2013. She was also placed on CNBC’s yearly list “The Dirty Dozen”, the site’s annual ranking of the adult industry’s most popular and successful stars in 2012, 2013, and 2014.

In 2013, she made her directorial debut with Elegant Angel’s Gangbanged 6.

On October 9, 2013, Akira announced that she signed an exclusive performing contract with Wicked Pictures. Her debut film as a contract performer for the company was Asa Is Wicked.

In 2013 Akira and artist David Choe started a podcast featuring 90-minute episodes called DVDASA. It is aimed at a young adult audience, with its goal being to help youth with their problems related to sexuality, career, relationships, etc.

Akira was born in Manhattan, New York, the only child of Japanese immigrant parents. She lived in SoHo and moved to Tokyo at age nine when her father, a portrait photographer, was relocated there for work. She returned to the United States at age 13 and moved to Downtown Brooklyn and later Clinton Hill. In a 2014 interview, she described her childhood as being “perfectly normal”. Her family spoke Japanese at home and were “health nuts” who avoided junk food. As a teenager, Akira worked at the children’s bookstore, Books of Wonder, as a cashier.

In January 2014, Akira, Dana DeArmond, Chanel Preston, and Jessie Andrews were featured in a Cosmopolitan magazine article titled “4 Porn Stars on How They Stay Fit.” The article was inspired by actress Gabrielle Union’s comment made on Conan O’Brien’s talk show about striving to follow the fitness routines of the porn stars she saw at her gym.

In June 2014, Akira appeared on a YouTube video with vlogger Caspar Lee.

Akira wrote a memoir titled Insatiable: Porn—A Love Story which was released in May 2014 by Grove Press. In July 2015, she signed a contract with Cleis Press to publish her second book, titled Dirty Thirty: A Memoir, a collection of essays, which was released in the fall of 2016.

In 2015, Akira replaced Belle Knox as the host of The Sex Factor, an upcoming reality show where eight men and eight women compete for a $1 million prize and a three-year porn contract.

On April 6, 2015, The Hundreds started releasing episodes for a series titled Hobbies with Asa Akira, which features Akira trying out different activities such as tattooing, boxing, taxidermy, and ice sculpting.

In 2017, Akira appeared in a live-action segment in the Family Guy episode “Emmy-Winning Episode.”

Akira states that she is sexually attracted to both men and “girls that look like boys.” She dislikes being called bisexual, claiming to lean towards heterosexuality, but to still be uncertain. She was once engaged to pornographic actor Rocco Reed. She was also married to pornographic actor and director Toni Ribas, and she stated that aside from their on-screen work, their relationship was monogamous. She has a son through another relationship in March 2019.