In mid-2014, both of the Madden brothers appeared as coaches on The Voice Kids Australia in a double chair, after the example of the Dutch The Voice of Holland and The Voice Kids (Netherlands season 1) edition in which the singer's duo Nick & Simon appeared as a judging duo between 2010 and 2015. In early 2015, Benji joined Joel as a coach on the main edition of The Voice, bringing the number of coaches up to five.
In 2015 Madden and his two brothers formally started their company MDDN, of which Benji is CEO, offering artist management, artist development and creative services. The company gained success quickly with the brothers taking management of Jessie J, Sleeping with Sirens, Hollywood Undead, Waterparks, Antiflag, Chase Atlantic, K Camp, Architects and more.