Abellana began her career as a commercial model. In 2009, she auditioned for Zorro, but GMA Network instead cast her in a lead role in Rosalinda, a remake of the Mexican telenovela of the same name. She subsequently became a model for Bench, also in 2009. In 2011, Nigel Barker photographed her for a photo shoot in the Philippine Tatler. She also appeared in the Philippine Fashion Week 2011, where she modeled clothes by Michele Sison. She has co-hosted SOP Rules, StarStruck, Party Pilipinas, the cooking show Del Monte Kitchenomics, and Karelasyon, a drama anthology series. She has also hosted the pageants Binibining Pilipinas 2010 and Miss World Philippines 2013. In 2013, she joined Sunday All Stars as a judge.