Because of his androgynous face and modelesque image he was featured in Elle Girl's February 2010 issue. He was given a 4-page spread, where he showed off his unique yet fashionista chic image. In March 2010, Thunder alongside U-KISS' Dongho and Eli and Shinee's Key hosted a new variety show called Raising Idol. In March 2010, he also appears in K.Will's "Gift" music video. Thunder also participated in Mnet's Mnet Scandal. He was also a host of The M-Wave, a music program which aired on Arirang TV with Krystal Jung. Having lived in the Philippines, he participated in the cable TV show, Mom, I've gone crazy for English with Nicole Jung, where he was an English mentor to young children. In 2010, Thunder was also chosen to become Alba Heaven spokesperson. It is a job search site, focusing on connecting users who want part-time jobs with potential businesses and employers, he participated in a TV CF which was broadcast on the airwaves.