In 2006, Benioff became interested in adapting George R.R. Martin's novel series, A Song of Ice and Fire, and began working with D. B. Weiss on a proposed television series, Game of Thrones. The pilot, "Winter Is Coming", was put into development by HBO in 2007 and the series greenlit in 2010. Benioff and Weiss acted as the executive producers, showrunners, and writers of the show, which began airing on HBO in 2011. Benioff and Weiss had previously worked together on a script for a horror film titled The Headmaster, but it was never made.
On September 30, 2006, Benioff married actress Amanda Peet in New York City. Together they have three children. The family divides their time between homes in Manhattan and Beverly Hills.