In 1973, Dieter Schwarz joined the "Lidl & Schwarz KG" business of his father Josef Schwarz and opened the company's first discount supermarket, inspired by the brothers Albrecht. After his father died in 1977, he took control of the discount chain. He became CEO and expanded the business outside of Germany. Soon afterwards, Schwarz bought the naming rights for Lidl from an unrelated person named Ludwig Lidl, a former schoolteacher, in order to side-step a legal battle with the co-owner A. Lidl.