In mid-March 2006, Bilan was chosen internally by Russian broadcaster Channel One to represent Russia at the Eurovision Song Contest in Athens, Greece. Out of 37 participating countries, Bilan took second place with the dark pop song “Never Let You Go”, equalling one of Russia’s best ever showing at Eurovision — Alsou’s “Solo” was runner-up back in the 2000 contest.

In September 2006, for second year in a row, Dima Bilan won Artist of the Year and Song of the Year at MTV Russian Music Awards. On 2 November Bilan represented Russia at MTV EMA in Copenhagen.

On 15 November 2006 Bilan received award for Best Selling Russian Artist and performed at the World Music Awards in London along with Michael Jackson, Beyoncé, Rihanna, Nelly Furtado and Bob Sinclair.

In February 2007, Bilan started to record his first international album in English in Los Angeles, Miami and in Philadelphia in collaboration with producers Jim Beanz and Ryan Tedder. One of the new tracks will be a duet with Nelly Furtado.

Also in 2007 he premiered the first single from his new album — Number One Fan. According to Russian and Eastern European radio airplay chart, Number One Fan topped the charts for eight weeks. Video for this song was shot in London by famous British director Trudy Bellinger who has also made videos for acts including Girls Aloud, Sugababes and Sophie Ellis-Bextor.

In 2008, Bilan released three albums — in Russian, English and Spanish. He also released an English album in 81 countries in co-operation with Interscope Records (Universal Group). He worked on his English album, with some tracks produced by Jim Beanz and Ryan Tedder (OneRepublic). Also his new Spanish album included a duet with Nelly Furtado.

In 2008, Bilan once again represented Russia in the Eurovision Song Contest in Belgrade with the song “Believe”, accompanied by Hungarian violinist Edvin Marton and Russian olympic and three-time world champion figure skater Evgeni Plushenko. On 24 May 2008, Bilan won first place in the contest, receiving 272 points and seven twelves. His victory’s integrity was questioned by Ukraine’s officials later in May.

During 2009 Bilan has continued with concerts and he also performed during the Eurovision Song Contest 2009, before handing over the title of Eurovision Song Contest winner to Alexander Rybak of Norway.

In 2010 Dima recorded a demo version of the song “White Nights”, which would be competing in the Eurovision Song Contest 2010, but he did not enter the contest saying that it would be too soon to return to the contest after just 2 years after his win at the Eurovision Song Contest 2008.

In the Summer of 2010, Bilan produced and starred in the short film Театр Абсурда (Theatre of the Absurd, written and directed by Maxim Apriatin and based upon Bilan’s song Он хотел (He Wanted To). In the film, Bilan performs monologues in which he shares his opinion on the moral values of the people who live in the Russian capital, as well as quotations from Ecclesiastes, and scraps of the diary of Jim Morrison. The film was released on the Internet in late 2010.

In December 2012, Bilan signed an open letter attacking the author of a St. Petersburg bill against homosexual propaganda, along with pop stars like Philipp Kirkorov and Valery Syutkin.