In July 2010 Dominic started a web comic, to be posted on Tumblr. This would later be called Domics, as his brand. He then created his main Youtube channel, Domics, in August 2012, shortly after graduating from Ryerson University with an architecture degree. By this time, he had already got over 100,000 followers on his Tumblr account.

The next day Dominic posted his first YouTube video titled: “Domics: Rural” which set the tone for his channel. On his fourth video titled “Domics: Relationship Status”, he took the whole vlog-type style from Swoozie and then began using this format for the majority of his following content. Since opening his YouTube channel, Dominic has gained 7.29 million subscribers and 1.1 billion views (July 2020). His most popular video, “Crushes” was released on September 26, 2016, and it has 27 million views as of January 2020. He releases multiple videos every month, most accumulating over a million views. His monochrome animations generally consist of him talking about either specific experiences in his life or more general topics, although he occasionally posts a chromatic one.