Following her passing, Earl inspired communities she participated in such as Nerdfighteria and the Harry Potter Alliance. She inspired two books, "Esther Day", as well as the founding of a nonprofit organization. In 2014, after the release of the film adaptation of The Fault in Our Stars and Esther's novel, Esther's parents spoke at Wallace State Community College, as well as the Dana–Farber Cancer Institute about the legacy that Esther left behind. In 2015, Alba, a Quincy restaurant, held a Summer Gala fundraising event in her honor.
Shortly before her death, Green uploaded I Love Hank: Esther Day 2010. The video was uploaded in celebration of "Esther Day", a day which Earl stated she wanted to be about "family and love." Esther Day is celebrated annually on August 3, coinciding with Esther's birthday. Green has stated Earl was the one to suggest "the idea of celebrating friends and family and love," specifically, "the kinds of love that are too often overlooked in our culture: love among friends and family." In 2014, bookstores around the United States celebrated Esther Day. Additionally, Green has called Esther Day, "the most important holiday in Nerdfighteria."