Adams provided the initial funding for Elite Daily, a news site targeted at millennials, which he co-founded with his interns David Arabov and Jonathan Francis, who were both 19 at the time. By the end of 2013, the company earned $400,000 in profit and averaged 41 million readers monthly. In 2015, Adams, along with his co-founders, sold Elite Daily to DMG Media, which also owns the British Tabloid, The Daily Mail, for $50 million. Elite Daily was later sold by DMG to another holding company, Bustle Digital Group.