In 2004, Stearns and Burbano appeared on the TBS reality TV show, The Real Gilligan's Island as "the millionaire and his wife", and he "won" the competition. In 2014, he was diagnosed with cancer, which inspired him to do reality tv. In 2019, the Discovery Channel TV show, Undercover Billionaire followed Stearns as he built a startup company from scratch. During filming of the show he had a recurrence of cancer.