He experienced more success with the Iatmul people, an indigenous people along the middle Sepik River of New Guinea. He would always return to the idea of communications and relations or interactions between and among people. The observations he made of the Iatmul allowed him to develop his concept of schismogenesis, which he defined in his 1936 book Naven, based on his Iatmul fieldwork, as "a process of differentiation in the norms of individual behaviour resulting from cumulative interaction between individuals" (p. 175). The book was named after the 'naven' rite, an honorific ceremony among the Iatmul, still continued today, that celebrates first-time cultural achievements. The ceremony entails many antics that are normally forbidden during everyday social life. For example, men and women reverse and exaggerate gender roles; men dress in women's skirts, and women dress in men's attire and ornaments. Additionally, certain categories of female kin smear mud in the faces of other relatives, beat them with sticks, and hurl bawdy insults. Mothers may drop to the ground so their celebrated 'child' walks over them. And during a male rite, a mother's brother may slide his buttocks down the leg of his honoured sister's son, a complex gesture of masculine birthing, pride, and insult, rarely performed before women, that brings the honoured sister's son to tears. Bateson suggested the influence of a circular system of causation, and proposed that:
In short, the behaviour of person X affects person Y, and the reaction of person Y to person X's behaviour will then affect person X's behaviour, which in turn will affect person Y, and so on. Bateson called this the "vicious circle." He then discerned two models of schismogenesis: symmetrical and complementary. Symmetrical relationships are those in which the two parties are equals, competitors, such as in sports. Complementary relationships feature an unequal balance, such as dominance-submission (parent-child), or exhibitionism-spectatorship (performer-audience). Bateson's experiences with the Iatmul led him to publish a book in 1936 titled Naven: A Survey of the Problems suggested by a Composite Picture of the Culture of a New Guinea Tribe drawn from Three Points of View (Cambridge University Press). The book proved to be a watershed in anthropology and modern social science.