Since 2004, Rubin has been directing commercials for Smuggler. This includes award-winning campaigns for brands such as Adidas, Volvo, Samsung, AT&T and Coca-Cola. Rubin directed several landmark campaigns including "Whopper Freakout" for Burger King and "Pizza Turnaround" for Domino's and was named one of the top 5 most award-winning commercial directors in the world with over 30 Cannes Lions and 5 Clio Awards over his career.