In May 2017, Eugena Washington was the last Playmate of the Year to be announced by Hugh Hefner at the Playboy Mansion.
Hefner died at his home in Holmby Hills, Los Angeles, California, on September 27, 2017, at the age of 91. The cause was sepsis brought on by an E. coli infection.
On October 3, 2017, Playboy Enterprises announced that a Hugh Hefner biopic directed by Brett Ratner with the screenplay by Jeff Nathanson was greenlit with Jared Leto rumored to play Hefner. It was indefinitely put on hold following sexual harassment allegations against Ratner on November 2, 2017 and Leto's representatives stated that reports of him being attached to the film at any point were false.
The Amazon original series American Playboy: The Hugh Hefner Story was released in 2017. It stars Matt Whelan in the title role, along with Emmett Skilton and Chelsie Preston Crayford. The first season was released on April 7, composed of ten episodes. The series is a combination of interviews, archival footage (including moments found in Hefner's vast personal collection), and cinematic re-enactments that cover the launch of the magazine as well as the next six decades of Hefner's personal life and career. The series was filmed in Auckland, New Zealand.