Born to a Jewish family in Iran, Larian has three sisters and one brother. Larian arrived to the United States alone in 1971 at the age of 17. After graduating from California State University, Los Angeles in civil engineering, he started an import-export business with his brother Fred in 1979 after his plans to return to Iran were ended by the 1979 Iranian Revolution. They then re-positioned the business into consumer electronics. In 1987, they became a distributor for Nintendo and in 1993, they became a licensee for the "Power Rangers." In 1997, toys became their focus and they had their first internal success with the Singing Bouncy Baby. In 1998, he changed his company’s name to MGA Entertainment. In 2000, his brother sold his 45% stake in the company to Larian for $9 million and in 2001, MGA developed the "Bratz" doll. In 2005, Bratz sales totaled $800 million well ahead of their main rival, Barbie with $445 million in sales. In 2004, Mattel sued MGA alleging that the designer of the Bratz doll had developed the concept while working for Mattel and that MGA had paid Mattel employees to work on MGA projects. MGA counter sued alleging that Mattel spied on its salesmen by masquerading as toy buyers, re-positioned Bratz displays in retail stores to less favorable arrangements, and that Mattel paid retailers to favor Barbie over Bratz.