In early 2010, she was one of the finalists of the "Music" category of Shorty Awards for the best Twitter users.
In April 2010, a new DVD, "Ivete Sangalo Duetos" "Ivete Sangalo duets", in English, was released, with a total of 19 performances with other artists, all of them previously released in her own discography or in the discography of the other artists with whom she sings. This DVD include performances with Alejandro Sanz, Alexandre Pires, Roberto Carlos, Gilberto Gil, Jorge Ben Jor, Zezé Di Camargo & Luciano, among other artists, and managed to peak No. 1 on Brazilian charts by the second week of May 2010.
She was invited by TAM Airlines, which is now one of her sponsors, to perform on a private show to commemorate the entry of the airline in the Star Alliance. This pocket show took place beneath the Pão de Açúcar, in Rio de Janeiro, on May 13, 2010, and was broadcast by Terra Networks.
The Brazilian star performed at the Madison Square Garden, New York City, where she recorded her third live DVD, on September 4, 2010. There were four guest stars with whom she sang at her NYC's sold-out show: they were Nelly Furtado, Seu Jorge, Juanes and Diego Torres. Newspapers such as New York Times and New York Post published positive reviews of this show. The singer also performed at the American Airlines Arena in Miami on August 28, at the DCU Center in Worcester on September 1 and at the Brazilian Day party in Toronto on September 6. This was her 2010 North American mini tour.
In 2010, Ivete Sangalo joined forces with Avon as a celebrity judge for Avon Voices, Avon's first ever global, online singing talent search for women and songwriting competition for men and women.