In early 1993, Steel left Sho Productions to start her own company, Warrior Entertainment. The company's main focus was on music management and in 1995, Steel negotiated the first contract ever between an American artist, Sasha Alexeev, and a Taiwanese record company, Rock Records. Alexeev's album, Wintertales, was released in 1996, as Asia's economy was on the verge of collapse, and record sales were slow.