In 1990, he produced his first act, the female hip hop trio Silk Tymes Leather. He later formed the teen duo Kris Kross (Chris Kelly and Chris Smith) after meeting the boys at a local mall in 1991. The group's first album, Totally Krossed Out, was released in 1992 and went multi-platinum due to their singles "Jump" and "Warm It Up", both written and produced by Dupri. He established his own record label called So So Def in 1993. Shortly after, he discovered female R&B group Xscape at a festival in Atlanta and signed them to the label. Their debut album, produced entirely by Dupri, Hummin' Comin' at 'Cha, went platinum with the support of the singles "Understanding", "Love on My Mind", "Tonight" and "Just Kickin' It", with the later peaking at number 2 on the Billboard Hot 100. During the same year, on Yo! MTV Raps he met Da Brat through Kris Kross, signed her to his label So So Def Recordings, and released her debut Funkdafied (1994) which went platinum. So So Def Recordings entered into a distribution partnership with Columbia Records in 1993. In 1995, he collaborated with Mariah Carey for the first time on the number one hit single "Always Be My Baby." He contributed to Lil' Kim's 1996 album, Hard Core on the track "Not Tonight".