In July 2003, Bruckheimer was honored by Variety as the first producer in Hollywood history to produce the top two highest-grossing films of a single weekend, the buddy-cop Bad Boys II and the Disney theme-park spin-off, Pirates of the Caribbean: The Curse of the Black Pearl. According to Variety, the "Bruckheimer touch" is characterized by a "consistently edgy, high-octane visual dynamic and equally distinctive storytelling driven by the triumphalism so popular with Madison Avenue".
The Pirates of the Caribbean film series, produced through Walt Disney Pictures, was enormously profitable, and demonstrated Bruckheimer's ability to create lucrative projects. Pirates of the Caribbean: The Curse of the Black Pearl, the first film in the franchise, was released on July 9, 2003. A popular box office hit, it was well received by critics and filmgoers alike. After the unexpected success of the first film, Walt Disney Pictures revealed that a trilogy was in the works. Pirates of the Caribbean: Dead Man's Chest was released on July 7, 2006. The sequel proved to be very successful, breaking records worldwide the day of its premiere. In the end it acquired a total of $1,066,179,725 at the worldwide box office, becoming the third and fastest film to reach this amount. The third film in the series, Pirates of the Caribbean: At World's End, was released worldwide on May 25, 2007. Two more films, Pirates of the Caribbean: On Stranger Tides and Pirates of the Caribbean: Dead Men Tell No Tales, were released, in 2011 and 2017, respectively. Altogether, the film franchise has grossed over $4.5 billion worldwide.