In 2008, Pilot Corporation announced that CVC Capital Partners had acquired 49.8% interest in Pilot Travel Centers LLC, facilitating the sale by Marathon Petroleum Company (formerly Marathon Ashland Petroleum) of its interest in Pilot Travel Centers. Pilot Corporation retained 50% ownership of Pilot Travel Centers LLC. In 2015, the Haslam family acquired all of CVC Capital Partners’ shares in the company. Pilot’s convenience store operations continue to be fully owned by Pilot Corporation. In 2010, Pilot Travel Centers LLC joined with Flying J Inc. In 2012, Pilot Flying J acquired Western Petroleum and the majority ownership of Maxum Petroleum and in 2012 formed Maxum Enterprises LLC, d/b/a Pilot Logistics Services. In 2014, Pilot Logistics Services merged with Thomas Petroleum to form Pilot Thomas Logistics. Pilot Flying J subsidiary Pilot Thomas Logistics is one of the fastest growing energy logistics companies in North America.
Haslam bought a minority interest in the Pittsburgh Steelers in 2008. In 2012, he reached an agreement with Browns owner Randy Lerner to purchase the franchise for $1 billion. The Browns were valued at $977 million in 2011 by Forbes magazine, 20th in the NFL. NFL rules prohibit ownership in multiple teams and so Haslam sold his interest in the Steelers. The Haslams' purchase of the Browns was unanimously approved by the 32 teams in the NFL on October 12; the sale itself closed thirteen days later.