In a 2012 interview, de Lancie recalled his original audition for Q, after which Roddenberry approached him and said, "You make my writing sound better than it is."
He started a Kickstarter campaign to help fund the documentary, now titled Bronies: The Extremely Unexpected Adult Fans of My Little Pony. The Kickstarter campaign began on May 13, 2012 and by June 10, had reached a total of $322,022, becoming Kickstarter's second-highest funded film project of all time.