John and Sam Shahidi started developing iOS apps in 2009 and started out as a video game development company called Rock Software, later renamed RockLive. Their first commercial app was RunPee. Their childhood friend Jordan Palmer introduced the Shahidi brothers to former Cincinnati Bengals team member Chad "Ochocinco" Johnson. RockLive developed two apps for Ochocinco, Chad Ochocinco Experience, and its follow-up, MadChad.