Joy Alukkas was born in Thrissur, Kerala, on 29 October 1956. His father, Varghese Alukkas was a renowned jeweller and started his first jewellery showroom in 1956. Following in his father’s footsteps, Joy Alukkas opened his inaugural jewellery showroom in Abu Dhabi, UAE, in 1987, and subsequent branches in Dubai, Sharjah, Al Ain and Ras Al-Khaimah, under the group Alukkas Jewellery. In 2001, the group bifurcated from the parent company and Joyalukkas Jewellery came into existence. The group has two headquarters – one in Thrissur, Kerala and one in Dubai, UAE.

In 1984, Joy Alukkas married Jolly Joy, who currently heads Joyalukkas Foundation; the CSR division of the company. Together, they have four children: Flynn Joy Paul, John Paul, Mary Antony, and Elsa Joy Alukkas, who are actively involved in the business.

Following the establishment of his first jewellery showroom in 1987, Joy Alukkas deftly expanded his company into a chain of more than 160 jewellery showrooms spread across 11 countries around the world including USA, UK, UAE, India, Singapore, Malaysia, Qatar, Oman, Bahrain, Kuwait and the Saudi Arabia, serving over 10 million customers.

In 2007, he opened the world’s largest gold & diamond jewellery showroom, and the first Diamond Cave, in Chennai, India.

In May 2018, the group donated Rs. 20 million as a relief fund for victims of the Cyclone Ockhi. After the devastating Kerala Floods in September 2018, the Joyalukkas Foundation announced that it would build 250 houses for those who have lost their homes.