While working for the Lower Manhattan Development Corporation in August 2002, Powell began the Julie/Julia Project, a blog chronicling her attempt to cook all the recipes in Julia Child's Mastering the Art of French Cooking. The blog quickly gained a large following, and Powell signed a book deal with Little, Brown and Company. The resulting book, Julie and Julia: 365 Days, 524 Recipes, 1 Tiny Apartment Kitchen, was published in 2005. The paperback edition was retitled Julie and Julia: My Year of Cooking Dangerously.