In 1994, during a break from college Hall joined HotWired, the first commercial web magazine started within Wired magazine. There, he began a long-term working partnership with critic, writer and teacher Howard Rheingold. Later Hall would become a freelance journalist covering video games, mobile technology and internet culture. He published analysis from game conferences such as E3 as well as the Tokyo Game Show. He chronicled the first Indie Game Jam in 2002. From late 2001 and 2003, Hall was based in Japan, mostly Tokyo and Akita, authoring a guidebook Just In Tokyo.