In 2007, Justin Kan and partners Emmett Shear, Michael Seibel and Kyle Vogt started Justin.tv, a 24–7 live video feed of Kan's life, broadcast via a webcam attached to his head.
Afterward, the company transitioned to providing a live video platform so anyone could publish a live video stream. Justin.tv, the platform, launched in 2007 and was one of the largest live video platforms in the world with more than 30 million unique users every month.
After Justin.tv launched in 2007, the site quickly began building subject-specific content categories like Social, Tech, Sports, Entertainment, News & Events, Gaming and others. Gaming, in particular, grew very fast and became the most popular content on the site.