In 2019 Bulluck partnered with the founders of the then 10-year-old conference series and sports media outlet "Blogs With Balls" to rebrand and relaunch under the umbrella "The Outside Game." Bulluck said in an announcement "The Outside Game was built to provide avenues that amplify conversation among athletes, creators, media, business, and marketers in an unfiltered and unbiased manner, just as BWB has for the past decade. The Outside Game gives athletes and contributors a real opportunity to address issues not exclusive to sport, and with a genuine voice and point of view rather than through the lens of corporate PR avenues." The first event under the rebrand was held September 5, 2019 at SubCulture in New York City and featured conversations with athletes PacMan Jones, Robin Lehner, Joanna Lohman, Alex Cavallini, and Jonathan Casillas, and media figures such as Greg Mescall, Erin Ashley Simon, Jeff Eisenband, Bleacher Report's Ben Osborne, and more.