In May 1984, Eastman and Laird self-published the first black & white issue of Teenage Mutant Ninja Turtles. The forty-page oversized comic had an initial print run of 3,275 copies and was largely funded by a US$1000 loan from Eastman's uncle Quentin. It was published by the duo's Mirage Studios, a name chosen because, as Eastman says, "there wasn't an actual studio, only kitchen tables and couches with lap boards." By September 1985, their first issue had received three additional printings.
The Turtles phenomenon saw the duo invited to their first comics convention at the tenth annual Atlanta Fantasy Fair in 1984, where they mingled with notable comic creators like Larry Niven, Forrest J Ackerman and Fred Hembeck.
Eastman purchased his first piece of original artwork ("a couple of pages that were penciled by Michael Golden and inked by Bob McLeod for Marvel Comics' Howard the Duck") at the Atlanta Fantasy Fair, the convention he and Laird attended in 1984. Collecting subsequently became "quite an addiction" for him, and combined with his experiences in getting his, and others', comics work recognised as "Art," led to him founding the Words & Pictures Museum, which operated as a brick-and-mortar museum from 1992–1999.