Reed’s appearances in erotica included posing for Playboy Magazine in December 1996, in a group pictorial of women from the television series Women: Stories of Passion, and appearing in direct-to-video (DTV) movies like Secrets of a Chambermaid. In The Erotic Thriller in Contemporary Cinema, Linda Ruth Williams cited Reed and Delia Sheppard as examples of actresses who worked “…in B-scale erotic thrillers at the fringes of Hollywood, the obvious trajectory for a strip-circuit veteran (DTV divas Kira Reed and Delia Sheppard both started as showgirls.)” The book also reproduces a quote from an article at Playboy.com, with Williams again making specific reference to Reed. “Video may have killed the radio star, but it proved a real boon to Playmates in the Eighties, who played a not insignificant role in that decade’s video revolution”

Reed also worked in adult entertainment with her first husband, Dan Anderson. They took part in Juli Ashton’s Essentially Fresh; which was subsequently featured in Ashton’s Wicked Pictures production Basically Becca (2001). The couple marketed photos, home movies and live performances through an adult website called MarriedCouple.com. In 2001, Adult Industry News reported that the couple intended for their website material to be available exclusively to MarriedCouple.com members while they continued performing “…in a variety of more softcore and even mainstream projects for the rest of the public.”

She is president of The RHL Group, an event-production, publication and entertainment company founded by Robert Lorsch, producing charity events, feature films and television programming. In December 2012, RHL published Reed’s Score: How to Win the Girl of Your Dreams. She has done SCORE book signing events in the US and in the UK in partnership with Hard Rock Cafe. The RHL Group joined forces with Pure Flix and Universal Pictures to Executive Produce the 2020 feature revenge thriller Beckman with Kira starring alongside David A.R. White and William Baldwin.

Reed joined the cast of the Emmy nominated The Bay in 2014 and its producing team soon thereafter. The drama series won a Daytime Emmy for Outstanding Drama Series – New Approaches in 2015 and Reed herself took home an Emmy as a producer on the show in 2016. and again in 2017. In 2018, she received her first acting Emmy nomination as Outstanding Supporting Actress in a Digital Daytime Drama Series for her role of “Jo Connors” on The Bay. She was nominated for Best Actress for her portrayal of “Morgan” in the feature Acts of Desperation, and received a Lifetime Achievement award for her body of work in independent film at the 2019 New Vision International Film Festival.

She is a global brand ambassador for Donore Cosmetics, which launched Kira’s Organic CBD Bronzing Cream in December 2018. Reed’s website, KiraReedLorsch.com, states that she has served as an entertainment reporter for Associated Television International.