Busch is a close friend of famous entrepreneur Felix Sabates, who co-owns Chip Ganassi Racing (CGR), and had a successful racing team SABCO Racing. In 2012 when Busch went to drive for Phoenix Racing (a CGR ally), he co-credited Sabates as having helped him convince James Finch to hire him.
At the 2012 Aaron's 499 at Talladega, Busch paid homage to the 2006 racing comedy Talladega Nights: The Ballad of Ricky Bobby by running his No. 51 car with the paint scheme of Ricky Bobby's No. 62 "ME" Cougar car from the movie, causing NASCAR on Fox commentators Mike Joy, Larry McReynolds and Darrell Waltrip to jokingly refer to Busch as "Ricky Bobby" throughout the race, and Busch also dropped movie lines into radio chatter with his spotter and crew chief. Busch's girlfriend Patricia Driscoll spent months getting permission from Sony and Will Ferrell as well as other trademark and license holders. Busch's real-life fall from grace during the 2011–12 Sprint Cup offseason has been compared to Ricky Bobby's. Busch's car was one of the stronger performers, running near the front and leading for a few laps. Towards the end of the race, with six laps to go, he dropped back when he spun out in the trioval off ex-teammate Brad Keselowski's bumper. After stopping, Busch drove backward down pit road to get replacement tires, though he was not penalized and finished in 20th place as the last car on the lead lap.
On June 4, 2012, Busch feuded with Justin Allgaier at the Nationwide event at Dover and after talking to his boss and brother Kyle. When asked by Bob Pockrass about being on probation, Busch said, "It refrains me from not beating the s*** out of you right now because you ask me stupid questions. But since I'm on probation, I suppose that's improper to say as well. If you can talk about racing things, we'll talk about many things, Bob. It is not racing, you're here just to start stuff, you know that's you're all out here for!" NASCAR immediately suspended Busch from the Pocono race as a result for violating their policy forbidding swearing publicly.
On July 6, 2012, Busch won the Nationwide Series Jalapeño 250 at Daytona by passing Austin Dillon on the final lap.
On September 24, 2012, it was announced that Busch would drive the No. 78 Chevrolet SS for Furniture Row Racing for the 2013 season, replacing Regan Smith. The connection started when then-crew chief Todd Berrier called Busch to gague his interest in driving for FRR.
With six laps remaining in the Bojangles' Southern 500, Busch cut a tire and subsequently caused a wreck that involved not only his car but also Ryan Newman. When leaving his pit (directly in front of Newman), Busch did a burnout and sped next to where crew members and NASCAR officials were standing. Following the conclusion of the race, while entering pit road, Busch bumped Newman's car. Busch explained the incident as an accident and unrelated, caused by taking his helmet off and not seeing where he was going. Andrew Rueger, Newman's gas man, went after Busch following the race. This turned into a heated argument, accidentally knocking over a NASCAR official. Newman, giving an interview to Sports Illustrated, was quoted as saying, "It's easy to say that Kurt blew a fuse again, I'm not sure why he did it and tried to run over our guys and NASCAR officials. And nobody is. I think the chemical imbalance speaks for itself. Kurt drilled me in pit lane and said that he was taking his helmet off, and he didn't see where he was going. I'm pretty sure there were 42 other guys that are taking their helmets off and doing whatever for the last 10 years, and that's the first time that's happened to me." On May 15, 2012, NASCAR announced that Busch had been fined $50,000 and placed on probation until July 25, 2012, for "reckless driving on pit road during the race" and for being "involved in an altercation with another competitor after the completion of the race."
After the 2012 5-hour Energy 200, Busch, who was already on probation after the altercation with Newman at Darlington, was upset with Justin Allgaier after a close call during the race. After the race, Bob Pockrass, a reporter with the Sporting News, asked Busch if being on probation made an impact during the Nationwide Series race. Busch replied "It refrains me from not beating the s*** out of you right now because you ask me stupid questions. But since I'm on probation, I suppose that's improper to say as well." On June 4, NASCAR suspended Busch for both the upcoming tire test and the Pocono 400 at Pocono Raceway, and extended his probation though December 31, 2012. For this race, Busch's car was driven by David Reutimann, who finished in 21st place on the lead lap.
Aside from Spencer and Gordon, Busch has had notable run-ins with Greg Biffle, Brad Keselowski, Jimmie Johnson, teammates Kevin Harvick and Tony Stewart, and even with younger brother Kyle, for whom he raced in the Nationwide Series in 2012.