On May 28, 2014, Burton and numerous coworkers from other past works started a Kickstarter campaign project to bring back Reading Rainbow. To keep with the changing formats to which young children are exposed, his efforts are being directed at making this new program web based, following the success of the tablet application he helped create in recent years. His desire is to have the new Reading Rainbow be integrated into the classrooms of elementary schools across the country, and for schools in need to have free access. The Kickstarter campaign has since raised over $5 million, reaching triple its goal in only three days.
In 2014, he had a guest appearance in an introduction section for the 200th episode of Achievement Hunter's show, Achievement Hunter Weekly Update (AHWU). In May 2014, he appeared as a guest on the YouTube channel SciShow, explaining the science behind double, tertiary, and quaternary rainbows. Late in 2014, he had another guest appearance on a 24-hour Extra Life, a fundraising organization for Children's Miracle Network hospitals, stream by Rooster Teeth. Burton has also taped a recycling field trip for YouTube.