In August 2016, Chinese news site Sohu published a profile covering Liu Yongxing and his approach to conducting business. Concerning criticism about environmental pollution caused by East Hope factories, the article quotes Liu as saying that “in the heavy chemical industry, environmental issues are a common risk, so I do everything in accordance with the most stringent standards.” Nevertheless, East Hope Group has been penalized multiple times for violating environmental regulations that included fines, forced production cuts and technical upgrades. For example, punishments were handed out in 2014, 2015 and 2016 for exceeding SO2, NOx and dust emission caps of the Group’s plants in Shandong, Xinjiang, Henan and Inner Mongolia.
On 15 December 2016, two people were killed when a red mud reservoir at East Hope’s Sanmenxia plant failed. Four months prior to the accident, amid another red mud spill incident in the province, the local government conducted safety inspections at East Hope facilities and approved their full compliance with the standards. Thus far, there are no reports that the company has faced repercussions for the accident.