Gray was featured on Lost Kings' single "Anti-Everything", released on January 11, 2019. She cites Eminem and Justin Bieber among her favorite artists. On April 4, 2019, Loren Gray released two new singles – "Options" and "Lie Like That", She teamed up with Captain Cuts (Walk the Moon, Halsey, The Chainsmokers) to write and produce both tracks, bringing in collaborators Nija (Jason Derulo, Chris Brown) on "Options" and Australian artist Ivy Adara on "Lie Like That". On May 17, 2019, Loren Gray released a new single titled "Can't Do It" featuring American rapper Saweetie. It marks her first single as a lead artist to feature another artist. After taking almost a year break from releasing songs, she released a new single titled "Cake" on May 13, 2020. According to Billboard, she is one of the top 10 music influencers on TikTok, with over 46.5 million followers.