In 1991, Canton quit Warner Bros. where he was executive vice president of the Worldwide Motion Picture Production unit. Warner Bros. let him out of his contract fifteen months early with studio head Bob Daly saying “from our standpoint this was a job that was going to be eliminated.” He then became chairman of Sony’s Columbia Pictures (later Columbia-TriStar Pictures), where he was involved with some failures like Geronimo: An American Legend, but also with blockbusters such as Men in Black, Air Force One, and My Best Friend’s Wedding.

Canton was fired by Sony in 1996, after a series of relative flops including Last Action Hero (a film Canton described as “probably the best action movie of all time”) and The Cable Guy, before his final string of movies could become blockbusters. Described at the time as both “known for enthusiasm, rapid-fire talk, a sleek Italian wardrobe and a youthful style” and “a braggart who was lucky to have become chairman of a studio in the first place”, Canton was in those years “one of the most powerful executives in Hollywood”.

In 1998, Canton became an independent film producer, with Jack Frost starring Michael Keaton as his first major production. Backed by the German company Senator Entertainment from August 2000 onwards, he struck a first-look deal with Warner Bros. By the end of 2001, the shares of Senator had dropped substantially and Canton had to close down his production company.

In 2002, he was the chief executive of Artists Production Group, the movie branch of Artist Management Group. After leaving APG in November 2003, he created Atmosphere Entertainment together with Mark Kimsey, an investment manager. The aims were to produce films and television programming. With this company, he produced blockbusters such as 300, Immortals, and The Spiderwick Chronicles. In his roles as executive, chairman, and producer, Canton has been involved in over 300 major Hollywood productions.