On March 29, 2018, Fischbach announced his YouTube channel had surpassed 20 million subscribers.
On June 19, 2018, Fischbach's step-niece, Miranda, was killed in a car accident at the age of 19. He released a video 5 days later on June 24 titled "update" announcing the news and that he would not be able to make videos for a while. Two days later on June 26, Fischbach released a video titled "Special Message from Miranda's Dad", where Mark talked more about Miranda and Miranda's dad, Michael, thanking Fischbach's fanbase.
In 2018, Markiplier announced the launch of a new fashion brand called Cloak, in a joint venture with Jacksepticeye. In 2020, fellow YouTuber and streamer Pokimane joined Cloak as a partner and creative director.