In spring 2018, she joined the airstaff of BBC Radio 1, presenting Radio 1's Greatest Hits on Saturdays and co-presenting every Friday with Scott Mills and Chris Stark. Later that year, she was accused of colourism after an offensive 2012 tweet mocking 'dark skinned' women resurfaced; Jama subsequently apologised for the tweet.
She hosted her first ever TV show on MTV's True Love or True Lies with Dani Dyer, and The Circle on channel 4 with Alice Levine. She went on to co-present Stand Up to Cancer with long-standers Alan Carr and Adam Hills and, in October 2018, Maya became the team captain on ITV2 rap panel show Don't Hate the Playaz presented by Jordan Stephens. Since then, she has appeared on shows such as A League of Their Own Road Trip and The Big Fat Quiz of the Year.
Aside from presenting, Jama has gone on to become an ambassador for lingerie brand Freya and hosting their podcast, When Life Gives You Melons. She also launched her own collection with fashion brand Pretty Little Thing in summer 2018, followed by a second collection in February 2019. She is an ambassador for Adidas, appearing in the European JD Sports Christmas campaign and also an ambassador for the Australian hair care brand, Aussie Hair. She also appeared in a global GAP campaign and in a Spring/Summer 2019 campaign for Kurt Geiger.
In 2018, Jama became an ambassador for Savera UK which operates across the United Kingdom to provide services to individuals from black ethnic minority communities who are at risk of domestic abuse. In 2019, she donated blood for an NHS campaign and was found to have the rare and in demand Ro blood subtype.