Carter recorded for Sam Cooke’s SAR (Derby Records) in the early 1960s. He had his first hit in 1963 at the age of 24 with “When a Boy Falls in Love”, which was co-written by Cooke. At age 16 Carter studied singing with legendary vocalist Little Jimmy Scott.

By the time he reached his commercial peak with Imperial Records in the middle of the decade, he was specializing in pop ballads. His biggest success was the Top 10 Billboard Hot 100 hit “Hold Me, Thrill Me, Kiss Me,” which reached Number 8 in 1965. It sold over one million copies, and was awarded a gold disc. He had a couple of other Top 40 entries over the next year, “Band of Gold” and “All of a Sudden My Heart Sings”, as well as a few other easy listening sellers.

Carter appeared on the DVD of the PBS special, Doo Wop 51, recorded in 2001 performing his hit; he also appeared on another PBS special, Magic Moments: The Best of 50s Pop, performing a tribute to Billy Williams (“I’m Gonna Sit Right Down and Write Myself a Letter”) and Tommy Edwards (“It’s All in the Game”).