During 2008 Schumacher also competed in motorcycle racing in the IDM Superbike-series, but stated that he had no intention of a second competitive career in this sport. He was quoted as saying that riding a Ducati was the most exhilarating thing he had done in his life, the second most being sky diving.
In 2008, the Swiss Football Association appointed long-time Swiss resident Schumacher as the country's ambassador for UEFA Euro 2008, hosted by Switzerland and Austria.
Schumacher is a special ambassador to UNESCO and has donated 1.5 million euros to the organisation. Additionally, he paid for the construction of a school for poor children and for area improvements in Dakar, Senegal. He supports a hospital for child victims of war in Sarajevo, which specialises in caring for amputees. In Lima, Peru he funded the "Palace for the Poor", a centre for helping homeless street children obtain an education, clothing, food, medical attention, and shelter. He stated his interest in these various efforts was piqued both by his love for children and the fact that these causes had received little attention. While an exact figure for the amount of money he has donated throughout his life is unknown, it is known that in his last four years as a driver, he donated at least $50 million. In 2008, it was revealed that he had donated between $5M and $10M to the Clinton Foundation.
Since his participation in an FIA European road safety campaign, as part of his punishment after the collision at the 1997 European Grand Prix, Schumacher continued to support other campaigns, such as Make Roads Safe, which is led by the FIA Foundation and calls on G8 countries and the UN to recognise global road deaths as a major global health issue. In 2008, Schumacher was the figurehead of an advertising campaign by Bacardi to raise awareness about responsible drinking, with a focus on communicating an international message 'drinking and driving don't mix'. He featured in an advertising campaign for television, cinema and online media, supported by consumer engagements, public relations and digital media across the World.