Wanting to see her adopted diet and lifestyle reflected online, Tam launched her food blog, Nom Nom Paleo, in October 2010. Noted for its humor, high-quality recipes, and distinctive photography, Tam's website has earned multiple awards, including Saveur Magazine’s Best Food Blog Award (Special Diets). By the fall of 2014, Nom Nom Paleo was receiving 110,000 page views per day (3.3 million page views per month), with The New York Times calling Tam "something of a Martha Stewart of Paleo."