Wynn's videos often have a combative but humorous tone, containing dark and surreal humor, sarcasm and sexual themes. Wynn often illustrates concepts by playing different characters who engage in debate. The videos have been noted for showcasing Wynn's production choices such as complicated lighting, elaborate costumes, and aesthetics. She takes aesthetic cues from drag performance, saying in a 2019 interview that if conservatives were going to call her a drag queen anyway, she decided to "be the most extravagant drag queen on YouTube." In a 2018 interview for The Verge, Katherine Cross notes a significant difference between Wynn and how she presents on YouTube, explaining that the YouTube channel portrays an image of being "blithe, aloof, decadent and disdainful", while personally Wynn "can be earnest—and she cares deeply, almost too much."
In September 2019, Wynn described on Twitter feelings of awkwardness when asked in some contexts to describe her preferred gender pronouns. The tweets were criticized as dismissive of non-binary people who use pronouns other than "he/him" and "she/her". Contrastingly, professor Lal Zimman opined about pronoun introductions, "Wynn is absolutely right that people engage with that practice in ways that can be somewhat problematic". Following negative reaction, Wynn deactivated her Twitter account for a week, then posted an apology.
In October 2019, Wynn's video "Opulence" featured a quote from John Waters read by transsexual pornographic actor Buck Angel, whose views on transgender people have attracted criticism, including by some who see Angel's views as being transmedicalist. Wynn was criticised for featuring Angel, including by journalist Ana Valens. In addition to criticism, Wynn and YouTubers associated with her were widely harassed. Wynn's January 2020 video "Canceling" addressed both criticism and harassment of her, and the broader context of perceived "cancel culture". It was praised by Robby Soave of Reason.