Starting in November, the twins developed an on-screen relationship with The Colóns (Carlito and Primo), appearing in numerous backstage segments with them, and accompanying them to the ring. In February 2009, the storyline expanded to include John Morrison and The Miz, who flirted with the Bellas and took them on a date for Valentine's Day. The date provoked a rivalry between the teams of The Miz and Morrison and Primo and Carlito, with the four competing for the affection of the twins, who were seemingly unable to choose between them. On March 17, on ECW, Carlito and Primo, aiming for Morrison and The Miz, accidentally spat apples in the face of Brie. Nikki began to laugh at Brie's misfortune, and a fight broke out between the two, which led to Nikki leaving with The Miz and Morrison, while Brie stayed with Primo and Carlito, with Nikki turning heel in the process. Brie won her first match over Nikki in a six-person intergender tag team match on SmackDown the following week. On ECW on March 31, the villainous Nikki pinned Brie in their first singles match against each other, after a distraction from Morrison and The Miz.
On April 15, 2009, The Bella Twins were both drafted to the Raw brand as part of the 2009 supplemental draft. On April 27, Brie made her Raw in-ring debut in an eight-Diva tag team match, which her team won. Nikki also made an appearance, reuniting with her twin, as she was under the ring to help Brie during the match, turning face in the process. Nikki then made her in-ring debut for the brand the following month in a battle royal but was eliminated by Beth Phoenix.
On June 29, 2009, they were both traded to the ECW brand. They debuted on ECW the following night on The Abraham Washington Show, as the special guests. They quickly developed a storyline feud with Katie Lea Burchill, when Nikki defeated her in a match by switching places with Brie behind the referee's back. The following week on Superstars, Brie defeated Burchill after a similar fashion, and the feud ended in September, when Nikki defeated Burchill on Superstars.