|Birth Day:||September 15, 1955|
|Birth Place:||Bassano del Grappa, Italy, Italy|
|Height||Weight||Hair Colour||Eye Colour||Blood Type||Tattoo(s)|
Rosso was born in the village of Brugine in the northeastern Italian region of Veneto. His parents were farmers. In 1970 began studying industrial Textile Manufacturing at the Marconi Technical Institute in Padua. There, he produced, at the age of 15, his first self-designed garment, a pair of low-waist bell-bottomed jeans using his mother's Singer sewing machine. He kept experimenting with different jeans models and would give each pair to friends or sell them at school for about 3500 lire. In 1973 he began studying Economics at the University of Venice and in addition to helping his father on the farm, he financed his studies also by working as a mechanic and as a carpenter.
Rosso dropped out of the University of Venice in 1975 and began to work as Production Manager at Moltex, a local clothing manufacturer that produced trousers for various Italian clothing labels. Moltex' parent company, the Genius Group, was run by Adriano Goldschmied who would eventually become Rosso's mentor and future business partner. In 2007, after Rosso had managed to increase the company's production beyond what Goldschmied actually considered possible, Rosso wanted to leave the company to start a new business on his own. However, Goldschmied convinced Rosso to stay by offering him a 40% stake in Moltex and by agreeing to form a new company together, thus forming Diesel. Following the new partnership, Rosso also became shareholder of the Genius Group, which gathered brands such as Replay, King Jeans, Viavai and Goldie which Katharine Hamnett designed a collection for.
In 1985 Rosso wanted to achieve creative freedom over the brand's direction and took complete control of the company, by trading his shares in the Genius Group, at the time Diesel's parent company, for Goldschmied's remaining shares in Diesel. Following the launch of Diesel Kid the year prior, at the time called Dieselito, sales of the Diesel-branded clothing had by that point reached about $5 million annually. Wanting to focus on denim, Rosso began experimenting with different ways of treating the fabric with stones and washes. Then, after handpicking team of likeminded designers in the late 1980s, the company began a period of remarkable growth and expansion.
Rosso's deep passion for vintage items has been evident in every Diesel collection since he took charge of the company in 1985. In the first Diesel collections that came in the years that followed, Rosso would mix Americana and vintage clothes with everything from science fiction to the Wild West, using props that ranged from old detergent packages to objects found in junk shops. The style created an atmosphere that enhanced the collections, store décors and advertising campaigns. In a famous interview with Women's Wear Daily, Rosso once said "I don't believe in the concept of new. An older object has more charme than a new one, so do the stores, even when they are new they must not look so." It was also this passion for vintage that became the common ground on which Rosso's background from Diesel met with the aesthetics of Martin Margiela, who has used authentic vintage garments in all of his collections since 1989.
After taking charge of Diesel in 1985, Rosso strived to build a team of international, like-minded designers. Thereafter, and ever since Diesel established itself on the international market, Rosso has consistently credited the company's success to his hard-working staff. When Diesel was awarded "Advertiser of the Year" at the Cannes Lions International Advertising Festival in 1998, Rosso played a prank on the organizers. When he was asked to come onstage, he surprised the 3,000 guests by bringing his whole Creative Team on stage; all dressed the same way and wearing identical wigs that mimicked his curly hair. Before accepting the award, he introduced everyone in his team one-by-one to the audience, and explained that the prize in fact belonged to his hard-working team, not just himself.
Founded in 1989, ANDAM (National Association for the Development of the Fashion Arts) seeks, in the words of Pierre Bergé, "to identify emerging talents in contemporary fashion design and offer them the means to exist, to produce a runway show during Paris Fashion Week, and to establish and develop their label in France, thus perpetuating the dynamism of the Parisian fashion scene." Thanks to its sponsors (Fondation Pierre Bergé, Galeries Lafayette, Google, Hermés, Kering, Lacoste, Longchamp, LMVH, OBO, OTB, Premiere Classe, Saint Laurent, Swarowski, Tomorrow) ), as well as of two public institutions, the DEFI and the French Ministry of Culture and Communication, ANDAM is the largest international fashion prize, a driving force in the development of new fashion designers in France. Renzo Rosso, was the mentor of the 2013 and 2019 ANDAM finalists. In addition to the financial endowment of the prize, the winners benefited from the strategic, creative and commercial coaching of a worldwide fashion industry entrepreneur, helping the winners develop their label and build an international reputation.
During the first part of the 1990s Rosso pioneered Diesel into the fashion world and set the grounds for its establishment in global markets. In 1991 the company launched its first international marketing effort with the highly successful 'Guides for Successful Living' campaign series. In 1992 the campaign won a Grand Prix at the Cannes Lions International Advertising Festival, the world's leading awards in advertising.
In late 1992 Rosso purchased a farm close to the Diesel headquarters in Molvena, in the Italian region of Veneto, where he began producing wine and olive oil under the name Diesel Farm. Initially the purchase was meant as a sign to his father, who until then was puzzled by his choice of career, but who then, for the first time, understood that his son had in fact become a successful business entrepreneur. At the time of the purchase the farm and its land was at risk of getting divided into separate lots for multiple buyers, but Rosso was able to prevent this by taking charge of the whole estate. Today the land and the old farm buildings are considered a nature reserve.
In 1994, Rosso reopened the Pelican Hotel on Miami's South Beach strip. The hotel, which was a historical Art Deco building constructed in 1939, had been restored under the direction of his Creative Team after Rosso had fallen in love with the building in 1991 and purchased it one month later. Its kitsch, retro-styled interior with each room being independently designed and different from the others, was considered unique for its time and contributed to Diesel's image of the 'Successful Living' lifestyle. Several years later the hotel was listed by British daily newspaper The Independent as one of the world's "best fashion hotels". Other brands included in the list were hotels by Missoni, Armani, Bulgari and Ralph Lauren, which had all been opened after the Pelican.
In 1995, Diesel became the first major fashion brand to embrace the Internet with the launch of www.diesel.com, which two years later was followed by the first online store of any fashion brand. Later in 1995 the company also launched one of its most popular yet provocative campaigns ever, featuring two kissing sailors staged at the peace celebration of World War II. Shot by photographer David LaChapelle, it was the first major public advertisement to show a homosexual couple kissing and was published at height of the "Don't ask, Don't tell" debates in the US, which had led the U.S. Government to refuse entry to military service for openly gay, lesbian, or bisexual persons. In the late 1990s, Diesel began opening a large number of stores around the world, starting with its first ever mono-brand store, located on Lexington Avenue in New York in 1996, which was followed by stores in Milan, London and Rome. In contrast to common retail norms of the time, Rosso decided that each Diesel store should be styled independently. Occasionally, he would also collaborate with famous artists in this progress, as in 2003 when he let the artist Stephen Sprouse personalize the Union Square Diesel store in New York with graffiti. Rosso also opened up new locations to showcase creativity, such as the Diesel Denim Gallery in New York and Osaka, Japan. The galleries showcased hand-treated denim of the highest quality and gave exhibition space to young, local artists. The Diesel Denim Galleries were much acclaimed by the fashion press and were described by The New York Times' Suzy Menkes simply as "super-cool".
In 1996, Rosso and Diesel received the "Premio Risultati" award for "Best Italian Company of the Year" from Bocconi University in Milan.
In 1996, Rosso was asked to take charge of Bassano Virtus 55 S.T., the soccer team of his hometown Bassano del Grappa. As a thanks for all the local support that he has received when building the Diesel company, he began to support the team financially and also agreed to help manage the club. Since then, the team has successfully advanced from Italy's lower divisions to the country's third highest division, the Lega Pro Prima Divisione.
In 1997, the English music and trend magazine Select cited Renzo as one of "the 100 most important people in the world who will contribute to the shape of the new millennium." That same year Ernst & Young nominated Rosso "Entrepreneur of the Year" for Diesel's strong development in the U.S.
Rosso received the Advertiser of the Year in 1998 and Grand Prix awards in 2010, 2009, 2007, 2001 1997, and 1992, at Cannes Lions International Advertising Festival.
In the early 2000s, Rosso pushed Diesel to start reinvesting part of the company's marketing budgets into the creative community, by financially supporting young, creative talent. This led to Diesel initiating projects like Diesel:U:Music Radio, Diesel New Art and Diesel Wall and become a founding partner of ITS (International Talent Support). Furthermore, the company also helped launch Pocko’s affordable art books in 1999, and for a number of years sponsored projects like Online Flash Film Fest and Semi-Permanent.
In the early 2000s, Rosso began investing in other fashion designers and companies that he admired for their creativity, but which often lacked financial stability; he independently emerged as a major player in the world of fashion. In 2000, Rosso made his first acquisition when he purchased Staff International and in 2008, he created the holding group OTB Group (Only the Brave). In May 2020, the group consists of Diesel, Maison Margiela, Marni, Amiri, Viktor & Rolf, Staff International and Brave Kid, the two latter being the manufacturers and distributors for a number of other fashion labels. The group counts today around 7,000 employees worldwide.
In October 2000, Rosso purchased Staff International, an Italian fashion manufacturing and distributing company that licensed brands such as Vivienne Westwood and Maison Margiela. Staff International has gained a strong reputation in the prêt-a-porter arena, enabling it over the years to work for designers and brands such as Karl Lagerfeld, Emanuel Ungaro, Valentino, Costume National, Clements Ribeiro and Missoni, among others. Following the purchase, Rosso brought onboard licenses for DSquared2 in 2001 and Just Cavalli in 2011.
Throughout the 2000s Rosso and the Diesel Creative Team also continued working with a number of famous photographers and agencies, including Jean Pierre Khazem, Carl de Keyzer, Finlay McKay, Elaine Constantine, Mert Alas & Marcus Piggott, Johan Renck, and Terry Richardson, the latter for the celebrated "Global Warming Ready" campaign of 2007. In 2001, 2007, 2009, and 2010 Diesel was given Grand Prix awards at Cannes Lions International Advertising Festival.
In 2001, Diesel:U:Music Radio was founded with a vision to support unsigned bands and as a reaction to an overly commercialized music industry. Consisting of an independent jury with artists and producers such as Ian McCulloch, Mark Ronson, and Ronnie Wood, the jury annually reviewed thousands of demos from around the world and selected winning, unsigned bands. By partnering with record labels like Warner Music or media publishers like Vice, the winning artists were offered records deals and media publicity. In 2006, the project was broadcast live on Channel 4 in Great Britain and featured legendary avant-garde rock band Roxy Music. In 2009, the project included a global tour and radio station. The tour featured live performances by artists like Kanye West and The Roots, who supported the competition's winning younger bands, The Terror Pigeon Dance Revolt! and HEARTSREVOLUTION. Produced in London, the Diesel:U:Music radio station was hailed by The Guardian and The Daily Telegraph for its unique quality programming, and had shows hosted by everyone from Grandmaster Flash to Franz Ferdinand. In an interview with Dazed & Confused, Rosso explained the purpose of the project, stating that "It's about giving people the tools and seeing them succeed and excel in their creativity". Through its 10-year history, the Diesel:U:Music winners included Diplo, Mylo, DJ Yoda and The Cool Kids.
In 2001 Rosso's ambition to elevate the status of denim took another step when Diesel launched the Diesel Denim Gallery in New York City, Tokyo and Osaka. After the Diesel Creative Team had independently handcrafted each pair, the denim was showcased as art pieces part of very limited edition collections, alongside art installations made by local or international artists. A few years later, Rosso explained this ambition, saying "My strongest aspiration has always been to make good and quality things. I've never worked for money in my life. My passion, my strength, my enthusiasm comes from the will of making something before- and better- than others"
In 2001 Rosso began manufacturing and selling wine and olive oil. The products, called Rosso di Rosso (Merlot & Cabernet Sauvignon), Nero di Rosso (Pinot noir), Bianco di Rosso (Chardonnay), Grappa di Rosso (grappa), and Olio di Rosso (extra virgin olive oil) are produced at the 105-hectare Diesel Farm in Marostica, Veneto, a few kilometers from his home.
In 2002, Rosso was asked to collaborate with Karl Lagerfeld on a denim collection for the designer's Lagerfeld Gallery. The collection, which was called Lagerfeld Gallery by Diesel, was co-designed by Lagerfeld and then developed by Diesel's Creative Team. It consisted of five pieces that were presented during the designer's catwalk shows during Paris Fashion Week and then sold in very limited editions at the Lagerfeld Galleries Stores in Paris and Monaco, and at the Diesel Denim Galleries in New York City and Tokyo. During the first week of sales in New York, more than 90% of the trousers were sold out, even though prices ranged from as high as $240 to $1840. In a statement after the show in Paris, Rosso said "I am honored to have met this fashion icon of our time. Karl represents creativity, tradition and challenge, and the fact that he thought of Diesel for this collaboration is a great gift and acknowledgement of our reputation as the prêt-à-porter of casual wear."
In 2002 Rosso and Diesel became founding partners of ITS (International Talent Support), a competition for young designers. While Rosso has often been a member of the jury, Diesel and the OTB, its parent company, sponsored the competition financially. In 2005, the founder of i-D Magazine, Terry Jones, credited ITS for "dedicating so much passion and commitment to the selection of designers, like no other organization."
In 2002 Rosso purchased the majority of the stakes in the Maison Margiela fashion house. Like Rosso, founding designer Martin Margiela always had a profound admiration for vintage and authenticity. In the 1990s Margiela became famous for his concept of deconstruction, where he made re-designs of old wigs, canvases and vintage silk scarves, which were transformed into hand-made couture garments. Other similarities between the two can be seen in Margiela's alternative methods in marketing and communication, where the designer continuously refused to partake in face-to-face interviews or photos, and always enforced media relations to be conducted by fax or email. Since the early 2000's he has been widely acknowledged as one of the most influential and enigmatic designers on the global fashion stage. In December 2009, it was reported that Martin Margiela had quietly left the fashion house.
In 2003, Rosso asked legendary street and graffiti artist Stephen Sprouse to take over Diesel's Union Square store for New York Fashion Week the following September. As part of the collaboration Sprouse designed a series of limited edition jeans, T-shirts and hats, and made a complete makeover of the Diesel store, which meant adding his renowned Day-Glo design to windows, interiors, and outer building exteriors.
In 2003 and 2004, Diesel began supporting local, young artists through the Diesel New Art and Diesel Wall competitions. Diesel New Art was open to graduating artists working across various media, and would award winning artists with solo exhibitions, shows at international art fairs, or promotion through internationally published catalogues. For Diesel Wall Diesel purchased large, unused facades in major cities and transformed them into popular exhibition spaces. Winning artworks were selected by an independent jury, and displayed on the walls for a longer period of time throughout the year. During the years a few of the jury members have included curator Hans Ulrich Obrist, film director Bigas Luna, art director and graphic designer Peter Saville, artist Patrick Tuttofuoco, art director Jérôme Sans and editors Helena Kontova and Stefano Boeri.
Rosso's ability to do the unexpected is evident in the history of Viktor & Rolf as well, who have been described as the fashion industry's most 'unpredictable showmen'. While their collections are always highly anticipated for their level of entertainment and amusement, their shows tend to utilize astonishing techniques. For instance, once they had models wearing clothing upside down and carrying their own bulky lighting structures. In their famous "One Woman Show" in 2003, they employed actress Tilda Swinton, and models that resembled her, for the complete catwalk. For the spring/summer presentation in Paris, 2009, the duo controversially opted to broadcast their show solely on the Internet, instead of doing a live runway. In 2008, the same year that the brand was purchased by Rosso, a retrospective exhibition of their work was held at the Barbican Centre in London, Europe's largest performing arts center. To much acclaim of the press, the show included many pieces of the designers' famous dolls.
In retrospect, the acquisitions by Rosso have widely been considered financially and artistically successful on mutual levels. For Staff International the turnover grew from €25 million to €200 million following the first years of the acquisition. As DSquared2 emerged from underground status to a major brand in 2003, Rosso was credited to be one of its key factors to success and in 2009, British daily newspaper The Times credited Rosso for making it a globally recognized brand.
In an interview with Suzy Menkes in 2003, Rosso explains the difficulty he had in the beginning with selling treated vintage-styled jeans. "When I started a vintage collection, nobody had heard about it. Today it is easy to talk about 'vintage'; 25 years ago when we did stonewashed jeans, customers sent them back. What guy wanted $99 jeans when $50 was the normal U.S. price? Every style step was difficult."
During the 2000s, Rosso became known for throwing major parties for his employees and fans, to thank them for their contribution to the company's success. In September 2003, Rosso and Diesel organized a large party for its employees and people living in Rosso's hometown, Bassano del Grappa, to celebrate the company's 25th anniversary. During a 15-hour festival that featured performances by Moby, Jovanotti, Puppetmastaz and DJ Yoda, among others, 25,000 square meters of parkland was transformed into "Dieseland". The event entertained more than 40,000 visitors, including celebrities like Naomi Campbell, who had flown in just for the occasion.
In 2003 Rosso received Movieline's Hollywood Life Annual Breakthrough of the Year Award in Los Angeles, acknowledging how Diesel managed to break through into the American market.
The brand name Diesel was chosen because 'diesel' was considered to be the 'alternative fuel' in the oil crisis, and Rosso and Goldschmied liked the idea of their brand being perceived as an alternative jeans brand in contrast to the prevalent casual wear brands. Furthermore, since the word was an international term pronounced equally all over the world, it appealed to Rosso's view that the global fashion market was not segmented by national borders, but by people's lifestyle. In 2004, after having followed those core values for nearly 20 years, CNN accredited Diesel for being "the first brand to believe truly in the global village and to embrace it with open arms." In an article by The NY Times in August 2013, it was estimated that Diesel had sold more than 100,000,000 jeans since 1978.
In an interview with Women's Wear Daily in 2004, Rosso explained his admiration for Maison Margiela: "It's about being unique, and it appeals to people with strong personalities who don't want to follow the crowd." Following an investment phase by Rosso to improve production and sales, open more boutiques and add product lines, Maison Margiela had by 2005 increased their sales to €30 million, compared to €15 million in 2002. In 2008 the company showed profitability for the first time since the acquisition, reaching sales above €60 million. In an interview with Suzy Menkes in 2005, Rosso explained the success as the result of a new management structure within the company, which Rosso had initiated to give Martin Margiela more freedom and time for creativity. "He can just create, I take care of all the rest." Further on, Rosso explained that Martin Margiela himself was always fully independent."
Ever since Diesel established itself as a global fashion brand, many have seen Rosso's brave vision and bold mind as one of the key factors to Diesel's breakthroughs and overall success. Hailed by The New York Times to have "innovation as his permanent state of mind" and by Business Week to have achieved "one of the greatest marketing success stories in the fashion world", Rosso in 2004 was credited to have the "high-voltage vision that lifted advertising out of its moody doldrums, swept international awards and kept fashion hounds thirsting." Starting with Diesel's first ads in 1991, his irreverent approach has shocked the advertising establishment, won accolades, and inspired a generation of copycats. Diesel was the first to poke fun at the marketing of fashion, starting with campaigns that pictured exaggerated overweight people wearing Diesel jeans.
In 2004 Rosso received the International Leading Entrepreneur Award in Monte Carlo. Presented at the Monaco Investors Week, it honors the efforts of a businessman who represents vision, professional ethics and the courage to undertake a particular venture.
Born in Brugine (Padova), since the mid-1970s Rosso has resided in Bassano del Grappa, Veneto. In an interview with CNN in 2004, Rosso said he usually spends his free time exercizing, practicing Pilates and cycling.
During the first years following the acquisition there were various rumors of problems between the two. However, this was frequently denied from both sides. In a unique letter dialogue between Malcolm McLaren and Martin Margiela, published by The New York Times in 2005, McLaren asked how it was working for the "tough, swaggering cowboy" Renzo Rosso. Margiela's response was "We are very, very happy with the way our collaboration with Renzo is building. Renzo has brought us more stability, financial and spiritual – we are growing together in the best way possible."
Additionally, many of the designers have acknowledged Rosso for how he has respected their creative freedom. In 2005, Martin Margiela himself said in a public statement how much he appreciated working with Rosso. In 2010, Viktor Horsting and Rolf Snoeren of Viktor & Rolf said "Rosso is unique, a businessman who is also creative and would not interfere with our aesthetic and quality-control. He is the perfect fit".
Later that year, Rosso was named a Millennium Promise Millennium Development Goals Global Leader at the United Nations in conjunction with the Millennium Development Goals Summit, alongside Senegalese musician and UNICEF ambassador Youssou Ndour, Microsoft-founder Bill Gates, musician and activist Bob Geldof, Queen Rania of Jordan, Nobel Prize winner Muhammad Yunus, and philanthropist Ted Turner, among others. Established in 2005, Millennium Promise is the leading international non-profit organization solely committed to supporting the achievement of the Millennium Development Goals to halve extreme poverty by 2015.
In 2005, Rosso was named "Man of the Year" by the German edition of GQ; received the Pitti Imagine Award, in Florence; the Creative Vision of Business Award from the Mayor of Rome, Walter Veltroni; and the Textilwirtschaft Forum Preis in Heidelberg, for his "outstanding personal and business achievements in the fashion and textile industry."
Rosso has received honorary degrees from University of Verona, Italy, in 2005; and from the CUOA Foundation of Altavilla Vicentina, Italy, in 2000, who cited Diesel as "one of the entrepreneurial phenomena of the 1990s."
In 2006 Hollywood Life magazine prized Rosso with the "Fashion Visionary" award in Los Angeles, and cited Diesel "as one of the most innovative and successful brands in fashion."
In 2007, Rosso and Diesel partnered with L'Oréal for the production of Diesel's first fragrance, labelled Fuel For Life. This was followed by a partnership with Italian carmaker FIAT in early 2008 to re-design the classic Fiat 500. Originally one of FIAT's most popular models ever, the new version, simply titled '500 by Diesel', featured several unique design details in the car's interior and exterior and was only produced in 10,000 units.
In 2007 this approach took another step, leading to the infamous 'Heidies'. which mocked the phenomenon of reality TV and was one of the first ever campaigns by a fashion brand solely based on the Internet. It featured two models that were locked inside a room and who did whatever the online viewers suggested. The models played two mentally crazy women who, wanting to claim their 15 minutes of fame, had taken an intimate Diesel sales guy as hostage, closed themselves up in a hotel room and hijacked the company's website; requesting that they be selected for the next Diesel advertising campaign. The employee was said to work for Diesel Intimate, as the campaign was in fact the launch for the brand's new line of intimate and beachwear. The campaign became a huge success, and reached over 100,000 views daily while it was live. It was awarded at the Cannes Lions International Advertising Festival that same year.
In February 2008, Rosso launched a new, premium line extension called Diesel Black Gold. The new line combined Diesel's original expertise in denim and casual wear with the craftsmanship of tailoring. Through its collections of artfully distressed denim and leather, new twists on traditional garments and iconic blends of past and future, Diesel Black Gold has become the largest non-designer label in the contemporary high-end fashion market, and has successfully managed to become a casual alternative to other luxury brands.
On October 11, 2008, Rosso and Diesel celebrated the company's 30th anniversary hosting 17 parties around the world all broadcast live online spanning across 24 hours. Following the opening in Tokyo, the live stream continued to Beijing, Dubai, Athens, Helsinki, Amsterdam, Milan, Zurich, Munich, Paris, Stockholm, Copenhagen, Barcelona, Oslo, London, São Paulo and finally ended in New York City, with Rosso's attendance. The event featured live performances by Daft Punk, Earth Wind and Fire, 2manydjs, Mark Ronson, New Young Pony Club, and a pregnant MIA who broke her retirement for the occasion. In addition there were neverseen before mash-ups with Chaka Khan feat. Franz Ferdinand and N.E.R.D. feat. Hot Chip.
In July 2008, Rosso purchased the majority of the stakes of Viktor & Rolf. Following the deal, Rolf Snoeren, of Viktor & Rolf said to The New York Times "We have high ambitions. We talked for two years because it is such an important step. We wanted to make sure we marry the right partner. Renzo understands creativity and has the vision and power to make a success."
In Rosso's original idea for Diesel he envisioned creating denim-centric casual wear that had its own distinctive style, and which lead but didn't follow common trends. In 2008, Rosso explained: "I was born in the 1950s, and I grew up with the 'American myth' in my head and in my eyes: James Dean, Marlon Brando, Coca-Cola and, of course, jeans. I was completely fascinated by that world, as most kids were. So, when I created Diesel, it was natural for me to concentrate on the product that I felt was close to my mentality, denim." At the time, denim had only recently evolved from a working-class uniform and was still relatively cheap. After Rosso acquired full control of Diesel in 1985 he began focusing on hand-treated denim, which meant he would 'age' the denim himself by scrubbing it with stones and sandpaper.
In October 2008, when Diesel was about to celebrate its 30th anniversary, Rosso had requested the company "once and for all show the world how to throw a good party". This resulted in a massive event that took place across 17 major cities around the world during 24 hours. It featured performances by artists like MIA., Chaka Khan, and N.E.R.D., totalled more than 80,000 visitors onsite, and more than one million viewers online.
In 2008, Rosso launched OTB Foundation, a not-for-profit organization, created with the mission to rebalance social inequality and contribute to the sustainable development of less advantaged areas and people throughout the world. Though Rosso is not a Buddhist, he stated in 2008 that he had been inspired to start the foundation after having met the Dalai Lama in 2005, who suggested Rosso use his global business possibilities to create a foundation to help the needy.
In June 2008, Rosso donated 2,000,000 HKD ($250,000) to the Special Relief Fund for Children Affected by the 2008 Sichuan earthquake, established by UNICEF to help children affected by the tremor in southwest China on 12 May.
In 2009, Rosso launched Diesel's first home collection, called Successful Living from Diesel. Produced together with pioneering Italian manufacturers Moroso, Foscarini and Zucchi, For Successful Living from Diesel was credited by Wallpaper magazine for its style and comfort when it premiered at Salone del Mobile in April 2009.
Rosso's first investment through Red Circle was made in March 2009, when he purchased 4.9% of the stocks in Yoox, an online mail-order retailer of multi-brand clothing which later became YOOX - Net a Porter. In the spring of 2011 he increased his shares to 6% and later stated that he was looking to purchase more shares, if anyone else was willing to sell.
In 2009, Rosso, together with Millennium Promise, started supporting the development of the Only The Brave Millennium Village, in Dioro, Mali. Following the model of the Millennium Villages, which help communities lift themselves out of extreme poverty, the first steps in Mali included distributing seeds and fertilizers to boost agriculture, providing bed nets to decrease malaria, and the construction of a new health clinic. Additionally, a new primary school, equipped and run with solar panels, was built with expanded classrooms, latrines for boys and girls and a new school kitchen. In the spring of 2010 Rosso visited the village to personally oversee the development. At a press conference in September, the CEO of Millennium Promise, John McArthur, said "Renzo and the OTB Foundation bring an extraordinary spirit of creativity and entrepreneurship to this collaboration, all driven by passion to end extreme poverty."
In 2010, Rosso threw a large party to celebrate the opening of the company's new headquarters in Breganze. The party, which also celebrated his 55th birthday and hosted more than a thousand guests, featured live performances by some of Rosso's personal friends and favorite artists, including Wyclef Jean, Pharrell Williams and Jovanotti.
In January 2010, Rosso donated $500,000 to the people affected by the earthquake in Haiti. The funds were provided to Yéle Haiti, a foundation established by Rosso's long-term acquaintance, Wyclef Jean.
Since 2010 Rosso has personally invested also in projects focused on his home region of Veneto, North East Italy. This includes bringing free public Wi-Fi and initiating restoration projects in his hometown of Bassano del Grappa.
In 2010, Rosso was named Millennium Promise Millennium Development Goals Global Leader in conjunction with the Millennium Development Goals Summit, at the United Nations in New York City.
In May 2011, Rosso launched the first ever Diesel bicycle, together with award-winning bicycle manufacturer Pinarello. Built as a single-speed, city bicycle with a hydro formed aluminum frame, the collaboration marked one of the first true collaborations between the bicycle and the fashion industry.
In the 2000s he invested his worth into an anonymous but intelligent designer, Ranieri a.k.a. RB then Rosso began to make investments through his private investment company, Red Circle. This, together with the successful growth of OTB, led to media often comparing him to French businessmen Bernard Arnault and François Pinault, the chairmen of the LVMH and Kering conglomerates, respectively, who own several of the world's leading luxury brands. However, in an interview in April 2011 with Italian daily newspaper Corriere della Sera, Rosso stated that he never intended to follow their route, but that he instead wanted to build a conglomerate that is "more democratic" and an alternative. "I have great respect for luxury, a sector that is doing very well, but it is too conservative. My dream, however, is to be a meeting point for the brands of new generations, who will be future leaders."
In April 2011, Rosso purchased a 20% stake of the start-up incubator H-Farm. The investment was one of the first major investments where a businessman from the fashion industry chose to invest in the high-tech market. Founded in 2005 and based outside Venice, H-Farm makes seed investments in new startups. With offices in Seattle, Mumbai and London, it invested $13.62 million in 26 startups during its first five years. Following the deal, Rosso said "I'm a great fan of H-Farm which I always associate to Silicon Valley: 250 young people connected with thousands of creative people all over the world. It's like a hothouse of ideas and innovation that constantly stimulates my vision of the world and of the way to do business. The digital world fascinates and excites me, my personal investment choices are clearly showing it."
In October 2011, Rosso was knighted Cavaliere del Lavoro by the President of the Republic of Italy, Giorgio Napolitano. The award ceremony took place at the Quirinale in Rome and was broadcast live on RAI in Italy.
On December 20, 2012, OTB acquired Marni, an Italian fashion house founded by the Castiglioni family in 1994. Following the deal, founder Gianni Castiglioni said, "I am satisfied of the agreement reached with OTB. This is an extraordinary opportunity of further development for our company, whilst preserving the brand's identity and the entrepreneurial spirit of our family." In a comment to The New York Times’ Suzy Menkes, Rosso said he believed he could help Marni achieve "new, incredible goals." In an interview with WWD, he explained that "Marni represents exactly the concept of fashion I would love to see associated with OTB – a style that's unique, recognizable, individual, fresh and modern; an international outlook."
In February 2012, Rosso was invited by the Permanent Mission of Italy to the United Nations to host a press conference at The United Nations together with Jeffrey Sachs, Director of The Earth Institute at Columbia University and Special Advisor to The United Nations' Secretary-General Ban Ki-moon, about the progress of Millennium Promise and the OTB Foundation. The press conference was part of a series called "Un caffè con..." (A coffee with...) that also included Italian Prime Minister Mario Monti. Following the conference, Italian newspaper La Stampa wrote "Take a visionary like Renzo Rosso and an insightful, realistic economist like Jeffrey Sachs, and it turns out extreme poverty really can disappear from Africa".
On July 6, 2012, Rosso announced that the OTB Foundation would begin supporting APOPO, a social enterprise that researches, develops and disseminates detection rat technology for humanitarian purposes, a de-mining mission in Mozambique and Tuberculosis scanning in Tanzania and Mozambique. Following the investment, Rosso told Italian newspaper Il Giornale di Vicenza "When I heard about this project I thought it was impossible not to get involved. It is innovative and sustainable, and everything we want to support. One can't feel but admiration for a foundation like this."
On July 26, 2012, Rosso created the Brave Circle Fund to help people hit by the 2012 earthquakes in Emilia-Romagna, Italy. A personal endowment of 5 million Euro, was dedicated to setting up a micro-credit program for local people and small and medium enterprises who need help in reconstructing homes and businesses, but who normally would not have access to the traditional banking system because of their lack of guarantees. At launch, Rosso said the aim was to fund "700–800 projects with €5,000–50,000 each" and explained that it will be developed in collaboration with Etimos Foundation, a not-for-profit organization based in Italy, with experience in micro-finance.
In 2015, Renzo Rosso received an honorary research doctorate in business economics from the University of Rome Tor Vergata. Rosso has been recognized for his efforts "as an entrepreneur who changed the way people intuit, imagine, think, plan and spread style and the way of dressing around the world, giving value to the territory he works in".
In 2015, Rosso took part in the documentary film Marithé + François = Girbaud directed by Jérémie Carboni.
Currently, Renzo Rosso is 65 years, 10 months and 10 days old. Renzo Rosso will celebrate 66th birthday on a Wednesday 15th of September 2021.
Find out about Renzo Rosso birthday activities in timeline view here.