Her album and tour Dobrodošao u klub (Welcome to the club or DUK') held her at the top of Croatian pop music for all of 2012 and 2013, and established her position as the most popular pop singer in Ex-Yu countries. The album had total of 12 songs, 7 of them singles. The first two songs that were released were "Brad Pitt" and "Grad bez ljudi". "Brad Pitt" became one of the biggest hits of 2011. "Italiana", released in the summer of 2012, was viewed more than half a million times in the first 24 hours and has around 60 million views to this day. Later on, she released "Uzbuna", "Dobrodošao u klub" and "Tarapana". Dobrodošao u klub tour was the most spectacular tour ever seen in the Balkans. She performed, yet again, in every large city in the region. The tour started in Rijeka in March 2013 and continued in Belgrade (in front of 25,000 people), Zagreb (in front of 22,000 people), Sarajevo (in front of 15,000 people), Ljubljana (in front of 15,000 people) and her native Split (in front of 15,000 people). The whole tour sold more than 350,000 tickets.
In 2013, Severina released the song "Hurem", named after Hürrem. Composer and writer of "Hurem" is Andrej Babić, and arrangers are Ivan Popeskić and Branko Berković. In March 2014, she released the song "Alcatraz", called after Alcatraz. The composer and writer of "Alcatraz" is Miloš Roganović and arrangers are Miloš Roganović, Filip Miletić and Dušan Alagić. Soon after, she released the song "Brazil" to support the national football team of Croatia during the World Cup 2014 in Brazil. In July 2014, she released "Uno momento" (One moment), a duet with Serbian band Ministarke. The song was noted for its provocative video clip. The song was composed by Filip Miletić and written by Miloš Roganović. It turned out to be highly popular across the Balkans, becoming a summer hit in Croatia, Serbia, Slovenia and Bosnia and Herzegovina. In October 2014, she released a song with Serbian singer Saša Matić called "More tuge" ("Sea of Sorrow"). Composer is also Matić, writer is Miloš Smiljanić-Žuća and arranger is Dejan Abadić. At the end of 2014 she released the song "Generale" with Croatian band Uciteljice.