Harvey united all of his businesses under Steve Harvey Global (SHG) in 2017. Brands under SHG include East One Twelve, Harvey's in-house production company that is used to develop digital content, films, and television. The company also owns the rights for international versions of Family Feud, of which an African version of the show was announced to begin in 2020. He also launched the Sand and Soul Festival in 2017. The event has been held yearly and features live music, comedy, and a question and answers session with Harvey and his wife Marjorie. He also launched Harvey Events, a special events company led by his daughter Morgan Hawthorne and son-in-law Kareem Hawthorne. It has produced events such as the FroRibbean Fest in Atlanta in 2018.
In 2017, Harvey began hosting a New Year's Eve special from Times Square for Fox (which, like his talk show, would be produced in partnership with IMG). Two days before the broadcast, Harvey was ordained in the state of New York so he could officiate an on-air wedding between Keven Undergaro and Maria Menounos during the special. The special was Fox's most-watched New Year's Eve broadcast to date.
In January 2017, Steve Harvey made jokes on Steve Harvey about Asian men, ridiculing the idea that any white woman or black woman would want to date them. "Excuse me, do you like Asian men?" he said, "No, thank you." He went on to add, "I don't even like Chinese food." The remarks were met with criticism from Asian Americans, including New York politicians and author Eddie Huang. For instance, Huang remarked about Harvey's hypocrisy in speaking about issues facing the black community while denigrating Asians. Harvey apologized on his talk show and Twitter, saying: "I offer my humblest apology for offending anyone, particularly those in the Asian community. … It was not my intention, and the humor was not meant with any malice or disrespect whatsoever." However, he also earlier said, "I ain’t been laughing that much over the past few days. They’re kinda beating me up on the internet right now for no reason. But, you know, that’s life, ain’t it?"