Since 2010 Ted Noten offers people who have quit smoking a reminder as well as moral support by making a brooch from their last cigarette. These unique brooches are 18K gold-plated and priced at €850.00.
In 2010, Atelier Ted Noten participated in the exhibition Contemplating the Void that marked the 50th anniversary of the Guggenheim Museum in New York City. The museum asked for designs that would provide the visitor with an inspiring view of the large central atrium of the Guggenheim building. ATN suggested an installation design that made use of a sparkling curtain of Swarovski crystals falling from the ceiling. A special projector light on the crystals would then generate a vertical rainbow of colours across the atrium.
In 2010, Noten designed a life-size apple with a golden stem, topped with a small black diamond, called De Verleiding (The Temptation). The golden stem with diamond is in fact a brooch and the apple serves as a decorative stand for when the brooch is not worn. In a yellow and a black 3D-printed limited edition of ten pieces it is priced at €1,200.00.
To celebrate the opening of the Mint Museum Uptown, the Mint Museum of Craft+Design, Charlotte, US, launched Project Ten Ten Ten on October 1, 2010. Ten innovative international artists in the fields of glass, jewelry, furniture and fiber art where commissioned, including Ted Noten, to create exclusive works for the permanent collection of the museum. Noten developed an interactive piece called SLOW - Eleven Women and 400 Daisies as an homage to the Mint Museum's Auxiliary women, as well as to all American women. SLOW consists of a golden buste, with the features of ten famous American women, that is completely covered with white 3D-printed nylon daisies. The daisies double as brooches and every new Auxiliary member will be given one to wear. That way it will take appr. 18 years before the entire buste is revealed (hence the title SLOW).
In 2010 and 2011 Atelier Ted Noten teamed up with Amsterdam-based 3D-printing company Freedom Of Creation (FOC) to create the Dutch Fashion Awards. These designs consist of 3D-printed necklaces that represent each of the six prize categories. Matching badges for jury officials were also made. Special attention was given to the Mercedes sponsored award that incorporates the Mercedes star. The 2010 awards are yellow, the 2011 are red.
In 2010, a one-hour documentary film called Goud, Zweet & Parels (Gold, Sweat & Pearls) was produced by Dutch director Simone de Vries and broadcast on Dutch television. It portrays Ted Noten, his work and his philosophy: