In 2006, despite the Steelers being one of the teams playing in the game, Bradshaw did not attend a pregame celebration for past Super Bowl MVP's during Super Bowl XL in Detroit, Michigan. According to reports, Bradshaw (along with three time MVP and close friend Joe Montana) requested a US$100,000 guarantee for his appearance in the Super Bowl MVP Parade, and associated appearances. The NFL could not guarantee that they would make that much and refused. A representative for Bradshaw has since denied this report. After an appearance on The Tonight Show with Jay Leno (February 6, 2006) Bradshaw stated that the reason why he did not attend the MVP parade was that he was spending time with family, that he hates the crowds and the Super Bowl media circus, and also that the only way he would attend a Super Bowl is when Fox is broadcasting the game (it was ABC who broadcast Super Bowl XL), though Bradshaw attended several press conferences in Detroit days earlier. Bradshaw also stated that money was not an issue.
In April 2006, Bradshaw donated his four Super Bowl rings, College Football Hall of Fame ring, Pro Football Hall of Fame ring, Hall of Fame bust, four miniature replica Super Bowl trophies, and a helmet and jersey from one of his Super Bowl victories to his alma mater, Louisiana Tech.
In 2006, Bradshaw returned to the silver screen in the motion picture Failure to Launch. He and Kathy Bates played the parents of Matthew McConaughey's character. In one notable scene he appeared nude, which his own daughters (who were teenagers at the time) didn't even know about until they saw the movie's premiere with their grandmother and was half-heartedly warned by Bradshaw just moments before the scene. Bradshaw's nude scene would be referenced by Jay Leno, who spent an entire segment mocking during an appearance on The Tonight Show with Jay Leno. He mentioned on May 23, 2008, on The Tonight Show that he has been a guest 37 times, and that 34 of them were on a Friday, which happens to be the lowest watched night of television. He pleasantly joked with Jay about being a 'filler' guest. He made a similar reference in an appearance on March 15, 2010, stating he was asked to guest because of a cancellation. Jay stated that at least he was not appearing on Friday, which hosts the more well-known celebrity guests. As of December 28, 2012, Bradshaw has made 50 appearances on The Tonight Show with Jay Leno.